GEO Checklist for Product Launches

The full checklist

1. Pre-launch: publish a definitive product page with FAQPage schema
   AI engines need a citable canonical source for the product.
2. Pre-launch: ensure brand has Wikipedia/Wikidata/Crunchbase presence
   Entity strength is hard to build in 6 weeks; start earlier if possible.
3. Pre-launch: line up 5 podcast appearances + 3 newsletter mentions for launch week
   Third-party signals at launch generate citation pickup.
4. Pre-launch: prepare an llms-full.txt that includes the product description
   Anthropic and others retrieve this directly.
5. Launch day: Product Hunt, Hacker News, Reddit, Indie Hackers, BetaList
   Standard launch surface — these become AI-cited sources.
6. Launch day: founder's X/LinkedIn launch post with detailed thread
   Long-form social posts get retrieved by AI engines.
7. Launch day: announce in 5+ relevant Slack/Discord communities
   Community mentions become long-tail signals.
8. Launch week: get into 'best X' listicle updates
   Reach out to listicle owners with launch news; many update annually.
9. Launch week: write the founder POV piece on your own blog
   Authoritative founder voice on the launch becomes a citable source.
10. Post-launch: monitor citation share weekly for the first 60 days
    Citation pickup typically takes 4-8 weeks; track the curve.
11. Post-launch: update your product page and methodology page monthly with new data
    Freshness signals reinforce citation.
12. Post-launch: write a 'lessons from our launch' piece at day 60
    Reinforces brand entity authority around the launch event.