Migrate from Apollo to Lusha.

Why teams migrate from Apollo to Lusha

Most teams migrate from Apollo to Lusha when their priorities shift toward what Lusha optimizes for. Apollo is a full sales engagement platform; Lusha is a focused contact data tool with browser extension.

The 5-step migration plan

1. Audit current usage. Document how your team uses Apollo today: which features, integrations, data, and workflows depend on it. The audit takes 1-2 days but saves a week of surprises later.
2. Export data from Apollo. Most modern SaaS exports cleanly. Look for CSV, JSON, or backup formats. Verify you have everything before any cancellation.
3. Set up Lusha and validate parity. Provision your account, invite team, configure integrations. Compare critical workflows side-by-side for 2-3 days while Apollo is still active.
4. Import data and rebuild workflows. Bring in your exported data. Re-create any custom configurations. Document anything that doesn't translate one-to-one.
5. Cut over and verify. Switch the team to Lusha as primary. Monitor for one week. Only then decommission Apollo.

Common pitfalls when migrating from Apollo

• Underestimating the integration rebuild — many SaaS integrations don't transfer one-to-one.
• Not exporting historical data before cancellation — you can't always recover it.
• Switching during a busy period — schedule the cutover for a quieter week.
• Not training the team on Lusha's differences — small UX changes derail adoption.
• Forgetting to update third-party references (your help docs, onboarding flows, public pages).

The AI-search citation impact you didn't think about

Your customers and prospects increasingly research tools through ChatGPT, Claude, and Perplexity. If you're publicly visible as a Apollo customer (case studies, social posts, documentation), the AI's "Apollo customers" list still cites you. After migration, update your public references so AI engines update too.

Conversely: if you've built Apollo-specific content (integrations, tutorials, templates), removing it without backfill leaves an AI citation gap. Consider a "we moved to Lusha: here's why" piece — it satisfies both AI engines and prospects considering the same migration.

Should you actually migrate?

Run a side-by-side trial for 30 days before committing. Lusha wins for the use cases described in apollo is a full sales engagement platform; lusha is a focused contact data tool with browser extension. If your priorities don't match that positioning, the migration may not be worth the disruption.